About Me
About Aayush Mainali
Technology & Growth Specialist — Digital Marketing & Web Development
Aayush Mainali is a Technology & Growth Specialist based in Kathmandu, Nepal, working across digital marketing and web development. He currently serves as Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd., leading SEO, GEO (Generative Engine Optimisation), technical strategy, and digital growth initiatives. He specialises in SEO, GEO/AEO, WordPress development, and modern web technologies including Next.js, and has delivered projects for clients across the travel, tourism, sports, and wellness sectors in Nepal and internationally.
My approach starts with the technical foundation — crawlability, page speed, and structured data — before touching content or campaigns, because no amount of content strategy fixes a site Google can't properly index. From there it's keyword and intent research, on-page and off-page SEO, and increasingly GEO/AEO work: writing and structuring content so it gets picked up and cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional blue-link search. On the development side I work in both WordPress (for content-heavy sites that need a flexible CMS) and Next.js (for performance-critical builds), choosing whichever fits the client's actual needs rather than defaulting to one stack.
Digital Marmat
Head of IT and Digital Solutions
A digital marketing agency in Nepal. I lead IT and digital solutions strategy, SEO, digital marketing campaigns, and web development for the brand and its clients.
ShivDigi
Website Development & SEO
A digital marketing and web development agency. I contributed website development and SEO strategy work.
Skills
What I Know
SEO, GEO/AEO, digital marketing, and full-stack web development — applied to real client projects.
SEO & Marketing
Languages
Frontend
Backend & Database
Toolkit
Tools I Use
The tools and platforms I use daily to deliver results.
Highlights
A Few Engagements in More Detail
Real projects, real constraints — a closer look at how the work actually went.
Tiptoe Sports Hub needed a stronger online presence in Nepal's growing sports market. The engagement covered end-to-end website development on a React and Vite stack and a structured SEO strategy targeting high-intent keywords for sports training and equipment in Nepal, alongside Core Web Vitals work so speed improvements and organic visibility gains moved together instead of trading off against each other.
Trekking Routes required a full rebuild of their web presence with a strong emphasis on ranking for high-value trekking keywords internationally. This was one of the most complete client engagements I've run — WordPress development, technical SEO, and GEO/AEO optimisation so the site surfaces in AI answer engines, backed by structured data markup, FAQ schema, and content written to be directly quotable in results like Google AI Overviews and Perplexity.
At Digital Marmat Pvt. Ltd., my current role as Head of IT and Digital Solutions covers more than SEO execution — it's technical strategy, digital infrastructure, and organic growth for the agency and its clients, including managing the agency's own web presence at digitalmarmat.com.np.
Background
Education
BScIT — Bachelor of Science in Information Technology
Information Security, Mobile Programming, Applied Calculus
Presidential Graduate School (in partnership with Westcliff University, USA)
Plus 2
Computer Science & Management
National College of Computer Science (NCCS)
FAQ
About Me — Common Questions
Answers to questions people commonly ask about my background, work, and brands.
Aayush Mainali has over 5 years of experience in digital marketing and web development. He is currently Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd., and has delivered SEO, GEO, and web development projects for clients across Nepal's travel, tourism, sports, and wellness sectors.
Aayush Mainali contributed website development and SEO strategy work to ShivDigi, a digital marketing and web development agency based in Nepal. His current, primary role is Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd.
Aayush Mainali is currently pursuing a BScIT (Bachelor of Science in Information Technology) at Presidential Graduate School, in partnership with Westcliff University, USA — with focus areas in information security, mobile programming, and applied calculus. He previously completed Plus 2 in Computer Science & Management at National College of Computer Science (NCCS) in 2021.
Yes. Aayush Mainali is open to freelance SEO, GEO/AEO, digital marketing, and web development projects. You can reach him via the Contact page or directly on WhatsApp.
Interested in working together?
Open to freelance projects, full-time roles, and collaborations.