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SEO & Digital Marketing Blog

Practical articles on SEO, GEO/AEO, digital marketing, and web development — written from hands-on experience with real projects.

What is GEO? How to Optimise for AI Answer Engines in 2025
GEOSEO

What is GEO? How to Optimise for AI Answer Engines in 2025

GEO (Generative Engine Optimisation) is the practice of optimising your content so that AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews surface and cite your information. Here's how it works and why it matters for businesses in Nepal and beyond.

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WordPress vs Next.js for SEO: Which Wins in 2025?
WordPressNext.js

WordPress vs Next.js for SEO: Which Wins in 2025?

Comparing WordPress and Next.js from an SEO perspective — page speed, Core Web Vitals, flexibility, and which platform actually ranks better in Google. My take after working with both extensively.

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Nepal Tourism SEO: How to Rank for Trek Package Keywords Internationally
SEONepal

Nepal Tourism SEO: How to Rank for Trek Package Keywords Internationally

A practical guide to ranking trek and tourism websites from Nepal in Google — keyword research, content structure, link building, and the specific challenges of competing internationally from a South Asian domain.

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Who is Aayush Mainali? Background, Career, and Expertise
Aayush MainaliCareer

Who is Aayush Mainali? Background, Career, and Expertise

Aayush Mainali is a Technology & Growth Specialist based in Kathmandu, Nepal, and Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd. Here's his background, career, and expertise.

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