Trekking Routes
SEO, GEO, Digital Marketing & WordPress Website Development
Comprehensive SEO, GEO, digital marketing, and WordPress development for a trekking company — one of the most extensive multi-service client engagements.
Trekking Routes required a full rebuild of their web presence with a strong emphasis on ranking for high-value trekking keywords internationally. This was one of the most complete client engagements — covering WordPress development, technical SEO, GEO/AEO optimisation so the site surfaces in AI answer engines, and an ongoing content and digital marketing strategy.
The work included structured data markup, FAQ schema, and directly-quotable content to maximise citations in AI-powered search results like Google AI Overviews and Perplexity.